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Do you own a Brazilian store in Massachusetts? Is your target market the Brazilian community?
MassachusettsBrasil.com will give you the exposure you’ve been looking for. Our marketing and optimization program will swing open the doors of your business. After placing an ad on MassachusettsBrasil.com, anyone that searches for Brazilian products or services in Massachusetts on GOOGLE, AOL, YAHOO will find your Ad listed on our site on the first page of results. That means that thousands of people will have access to your information, 24 hours a day, anywhere in the world.


Brazilians in the Greater Boston area - A Great Marketing for your Business

Brazilians started migrating to the United States in large numbers during the mid-1980s (Maxine Margolis, Encyclopedia of Migration, 1998: 100). Much of the immigration of this period was related to and a result of the economic downturn in the Brazilian national economy. Economic uncertainty, low wages, lack of job opportunities and high cost of living were the main reasons for the continuing immigration of Brazilians to the US throughout the decade and into the 1990s. During this early period of migration, Brazilian communities began to form in the cities of Los Angeles, New York, Miami, Anaheim, Chicago, Washington and Boston (Maxine Margolis, An Invisible Minority, 1998: vii).

Brazilian ethnic identity is rooted in being linguistically different from other Latin American countries, as well as a strong sense of cultural pride and uniqueness that distinguish them from surrounding Spanish-speaking countries. The majority of Brazilians see themselves as "sojourners" rather than "immigrants," because they perceive their permanence in the US as temporary (Maxine Margolis, Encyclopedia of Migration, 1998). This concept influences many to describe themselves as "economic refugees" who come to the US to earn money, but whose ultimate goal is to return to Brazil with the skills and resources necessary to succeed economically.

These various factors have influenced the way Brazilian communities have formed and organized themselves in the urban areas in which they have concentrated. Language and nation-based organizations (both public and private sector) offering services to Brazilians have grown in size and diversity. A case example of this has been in the communities and institutions that have developed over the past two decades in the Greater Boston area.

In 1990 U.S. Census Bureau statistics, Brazilian nationality was not specified. Official figures estimated only 94,000 Brazilians living in the United States. The Archdiocese of Boston estimated in 1993 that there are about 150,000 Brazilians in the Greater area but Community leaders think that the number would be much higher, more like 250,000 Brazilians living in Massachusetts (Michelle Chihara, Boston Pheonix, "The Rio World"). While no definitive numbers exist, some social scientists believe that the Greater Boston area may have the highest concentration of Brazilians outside Brazil (cite). Brazilians, they believe, have been attracted and continue to migrate to this area, in part, due to the already well-established Portuguese speaking communities originating from Cape Verde, the Azores, and Portugal. The largest concentration of Brazilians in the area are located in Somerville, Framingham and Marlboro where they account for 10 to 20 percent of the local population. (Maxine Margolis, Encyclopedia of Migration, 1998: 100).

 



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